The European Union missed the Big Data market.

Our project started upon an observation : Europe has missed out on the data market, to the benefit of GAFAM and BATX. The European Union showed a political will to regain control over the data of its citizens, through legislative initiatives such as the GDPR, or through investment funds such as NGI_TRUST or DAPSI. However, as of today, we yet lack the technical means to limit their leak abroad. This is why PyGuard pledged in the protection and sovereignty of our personal data.

UE loosing its data sovereignty

Why should we protect our personal data ?

  • Privacy breach

    Privacy Traceability

    Our behavior is analyzed, and it becomes easy to know our habits, our tastes, our sexual orientation, and our political or religious beliefs.

  • Targeted propaganda

    Targeted propaganda

    In our news feeds, « fake news », ads and sponsored content are customized to influence best our opinions and actions, whether we are shopping or voting at a polling station.

  • Identity theft

    Identity theft

    When our personal data is easily accessible, our identity can easily be hijacked or diverted by someone with a malicious intent.

  • Information theft

    Information theft

    Ownership of our personal data is no longer vested in us, and our data are used without our consent.

  • Reputation loss

    Reputation loss

    Our online activity leaves a permanent digital mark that we no longer control and could harm us.

  • ¨Phishing


    We may be the victim of online scams or fraudulent transactions from malicious websites imitating a trusted company.

A few statistics about personal data

Mark Zuckerberg selling personal data to Jeff Bezos

The direct sale of data
by companies is estimated to
7 billion dollars

As to the personal data
market, it is estimated to
200 billions euros


Facebook claims that its
2 billion users

earnt it in average in 2018
22€ each

Digital ads illustration

The french digital
data market amounts to
6 Bn € of
net revenue


Hacked connected devices

Between 2018 and 2019, attacks
against connected devices were
multiply by 9

going from 12m cyberattacks to
105 million in 6 months


Geolocation trackers, generally for
advertising, have been found on about
75% of apps


Geolocation tracker

The risks are real

The number of scandals related to our personal data is accelerating. Democratic abuse, mass surveillance, exploitation of citizens medical records... We are moving towards a world of standardization, where our every move will be quantified and analyzed, and where our machines will tell us what to think, what to buy, what to do and who to vote for.

  • Cambridge Analytica

    Cambridge Analytica is a data analysis firm that worked on the Trump campaign in 2016. The company established psychological profiles based on the personal data of millions of American citizens from facebook, to deliver targeted sponsored content to voters identified as undecided, in order to sway their vote.

  • Snowden global surveillance disclosures

    Edward Snowden is a whistleblower who exposed in 2013 the mass surveillance abuse of the CIA and the NSA through their system called PRISM. It was thus revealed that the American government could access emails, phone calls and other personal data hosted by the American Tech Giants.

  • Chinese social credit system

    Experimented since 2014, this system scores Chinese citizens based on video surveillance analysis, facial recognition and personal data. Giving blood and paying bills on time earns good points, while being identified as a bad citizen gives penalties, up to being banned from using public transportation.

  • Google Nightingale project

    Google has been exposed for collecting health data and purchasing medical records of US citizens. This data represents a risk, as it could be cross-referenced with symptom-related searches made through their search engine, as well as data collected by the company Fitbit, which was acquired at the end of 2019.